Joshua Jeffery Digital Portfolio
robot hall of fame

The Robot Hall of Fame project was a client-sponsored project developed at Carnegie Mellon University's Entertainment Technology Center.

Sponsored by the ETC and The Carnegie Science Center, the project team sought to create a memorable, interactive experience for the Carnegie Science Center's new RoboWorld exhibit, which opened in March of 2009. The Robot Hall of Fame is part of RoboWorld, which until now has been housed online and in a small kiosk at the center.

In the experience my team created, a guest commemorates his or her visit to the Robot Hall of Fame by creating a virtual postcard with R2-D2 and C-3PO. The virtual postcard is customizable and can be populated with the guests' favorite Robot Hall of Fame inductees and decorated with a custom frame. Once created, the guest works with the two droids to email the finished product to themselves. The final email contains the photo and information content related to the robots chosen in the photo.

My involvement with this project was as the art director and content developer.

Click below to see a video of the final experience during Carnegie Mellon's 'soft open'

Content
Explore below to learn more about my specific contributions to content and environment for the experience.

Holographic C-3PO

In the experience my team created, a guest works with C-3PO and R2-D2 to create their digital souvenir. During the project, we were fortunate enough to be able to work with Anthony Daniels, the voice and actor behind C-3PO in all six Star Wars films and adjunct professor at Carnegie Mellon University. Anthony lent us his voice, artistic eye and insight as the character in the creation of the C-3PO content.

The holographic C-3PO began as a 3-D model in Maya 2008. The model was purchased online underwent significant changes to meet the approval of Anthony Daniels. It was then keyframe animated in Maya to Mr. Daniels' recordings and rendered out into Adobe After Effects CS3. A custom-created 'holographic' filter was applied as well as closed captions, then the final product was rendered out for inclusion into the exhibit.

Click below to see a sample of the finished C-3PO video that is currently in the experience.

Robot Data Cards

The guests selects robots to populate their souvenir photo through Robot Data-Cards, which are read by R2-D2's data reader for inclusion into the photo.

Each of the nineteen Robot Hall of Fame inductees and five themed frames have their own Data Card. The cards were developed in Adobe Photoshop and Illustrator and direct printed onto Syntra, a rigid plastic composite. The cards also feature an imbedded RFID chip which is read by the card reader and show control system.

robot hall of fame data card

Themed Frames

When the guest constructs their photo, they can choose from five themed frames to customize it. When creating the frames, I tried to keep the number low to avoid confusion but keep enough variation to please almost anyone in our target demographic: elementary to junior high school students and their families.

These were all created in Adobe Photoshop and Illustrator CS3.

mission themed frame

Flash Interface

The guest is given instructions and interacts with the exhibit partially through a touch screen embedded in the console. This touch screen acts as an extension of R2-D2, and he 'loads' screens and information based upon the guests' needs and C-3PO's prompts.

In addition to the C-3PO narrations, there are various flash animated instructions as supplemental material. The instructions needed to be clear and quick. In addition, the guest enters their email address through this interface.

This was created in Adobe Illustrator and Flash CS3.

Click below to see footage of various Flash interface elements I developed for the experience.

Conceptual Environment

The Robot Hall of Fame Holopix Station will be part of The Carnegie Science Center's new RoboWorld exhibit, due to open in March 2009. Due to the constant flux that the RoboWorld exhibit's design was experiencing during the duration of our project, we were unable to produce a physical design plan and schematics.

Instead, my team is passing off a conceptual environment and detailed documentation regarding the final environment and it's installation. I designed, modeled and textured the environment in Maya 2008. The model was lit by Andrew Moore.

 

environment rendering

Promotional Materials

In addition to creating the physical artifacts for this exhibit, I was also charged with developing the promotional materials associated with it. This included a poster, half-sheet, graphics for the project's web site and additional assets for presentations and other web sites.

The design incorporated the familiar Robot Hall of Fame logo developed by Carnegie Mellon with a new identity that promoted the fun, unique exhibit that my team was creating. Materials were created in Adobe Photoshop, Illustrator and InDesign CS3.

robot hall of fame poster

I worked with a dynamic team of five other Entertainment Technology Center students
to conceptualize, develop and produce this exhibit. They are:

Andrew Moore - Producer, Lighting and Sound Designer
Natasha Kelkar - Computer Engineer/Programmer
Betsy McIver - Mechanical Engineer
Valerie Sofranko - Special Effects
Jessica Ament - Industrial Design

© 2003-2010 Joshua Jeffery | joshua@joshuajeffery.com